The design system to launch Dr. Oetker Cioccolato’s chocolate pizza was inspired by chocolate. 

The pop-up itself was made of chocolate. Traditional woodcut types that resemble chocolate bars were treated to elicit the chocolate pizza’s ooey-gooey taste. A custom Terrazzo pattern referenced Italian roots, 

while the three main graphic elements represented the three types of chocolate toppings. And because the pop-up opened for Valentine’s Day, the colour palette harmonized the design into one romantic, decadent experience.

Awards
Applied Arts Young Blood

Agency: john st.