The design system to launch Dr. Oetker Cioccolato’s chocolate pizza was inspired by chocolate.
The pop-up itself was made of chocolate. Traditional woodcut types that resemble chocolate bars were treated to elicit the chocolate pizza’s ooey-gooey taste. A custom Terrazzo pattern referenced Italian roots,
while the three main graphic elements represented the three types of chocolate toppings. And because the pop-up opened for Valentine’s Day, the colour palette harmonized the design into one romantic, decadent experience.
Applied Arts Young Blood
Agency: john st.